8 Tips for Marketing Your Service-Based Business

clayton To most, marketing a product-based business appears to be easier than marketing a service-based business. Product-based brands simply have a more straightforward approach to communicating with consumers, since they have a very specific item to focus on....

Two Marketing Trends that Your Business Shouldn’t Ignore

Marketing Trends come and go so quickly, it’s hard to know when to actually participate or just wait until they pass. In the digital marketing field, it seems that much harder to keep up with all the new technology, analytical capabilities, and updates in social media...

Color Psychology: How it Affects the Perception of Your Brand

Branding According to research done by Adobe’s Marketo, color is the first element of logos a consumer will notice. It’s one of the main features that helps consumers to recall a brand later. What’s the first brand you remember when you think of the color red? Is it...

Apps That Upgrade Your Brand’s Social Media

clayton Facebook and Instagram can be formidable opponents at times. You might feel as if you can’t keep up with the new features and trends. Maybe you feel so intimidated by all the ads and graphics other companies are producing on the apps. Take comfort in the fact...